The Bl'ker brand was officially established in 2009, but its history has much deeper roots.

In the late 90s the founders started their business going periodically to the U.S. exploring backyards and malls for selecting vintage and American genuine clothing for Italian market: their “field experience” has turned into Bl'ker®. Taking inspiration from the great American clothing tradition, adding an Italian sartorial touch, the company developed a great range of colors tees. Through the years the collections were enriched by sweatshirts, knits and lately heritage-style graphic tees, that went viral and becoming a true hit.